The keywords are tags which will be replaced with a specific piece of information. 

>> Keywords help in personalizing your emails or SMS sent from the Clinic. 

>> For example: if a marketing email has been sent to 500 clients, each client will receive it with their own information on the email. 

1) To use a keyword, click on edit beside the template you would like to change. 

2) click on view keywords 

3) Out of the list copy the tag represented between the "$" symbol or click on apply. The Tag will be applied to where the cursor is blinking on the template format.